This in an exchange I recently had with Hasselblad Sweden. It is very sobering and interesting. For what its worth, partly because of this reply as well as a talk I had with a Hasselblad rep recently, I have decided to get a CFV-50 before it goes out of production.
to: Hasselblad R&D,
re: CFV-50
I will not get into the many years I've been you loyal customer, how much V Sytem equipment I have, etc., etc. What I would humbly recommend is two things from you:
1. A new, near state of the art resolution LCD.
2. Slim the damn thing by a couple of miserly millimetres so that the PM-90 can be used (portrait mode, understand?)
Thank you for your cooperation,
Carlo Dorigatti Photography
Amsterdam
Netherlands.
P.S. Fire the idiot(s) who came up with the Lunar fiasco. You would have got infinitely more mileage if you had put some of THAT energy into the V Sytem which, despite neglect, is still alive and well.
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Dear Carlo,
Thank you very much for your mail!
We are of course aware of the two "problems" you mention. This is nothing that "just happened" but is there because of different reasons:
LCD:We have found it to be impossible to buy the display as component unless you are willing to buy a very large volume. Believe me, we have really tried. The current display is the best that we can find with this aspect ratio. Telephone LCD's (wide screen) with high resolution are easier to find but they do not fit the product and would give a smaller image. However, the display-issue is something that we follow very closely.
Size: It wasn't possible to fit the PM/PME-90 because the electronics inside is "too big". We use the same electronics as we use in the H4D cameras and to re-design just to make it smaller is very costly. However, if we get a chance to do that we will of course consider the PM/PME 90. We do understand that the portrait format is important.
It is quite interesting to see that the sales of the CFV has gone up the last year. Unfortunately we can spend very little resources to market that but photographers seem to realise it is there and that it is very good. A cool thing we often hear is that they have never really seen how good the old V system camera actually was until they use the CFV.
Being an "old guy" in the company (31 years) I would love to be able to do more for the V system but the main problem is that Zeiss since a number of years ago have stopped making lenses. To sell a camera without lenses is difficult!
I appreciate your comments and if you have any more, please let me know!
Vänliga hälsningar / Best regards